Traditional Meets Trendy: Real Estate Marketing Ideas - Investment

Real estate agents have always had to be creative when getting leads to prospective clients. Traditionally, one or two methods have always been used to lure buyers to a home for sale. Because of all the new tools available, there are faster and easier ways to reach clients. Innovative agents have adopted a mixture of new and traditional real estate marketing ideas to lead buyers to homes on the market.

Recently, email marketing has become a successful real estate marketing tool. A real estate agent can contact past referrals and new prospects at once, keeping them updated with the latest information and home listings. It?s a real estate marketing idea that?s easy to use and get the information out in a clear, direct way. Its also a great way to get feedback from clients about what they need and are interested in. If a prospect sees something of interest, they can simply reply back to the agent about it.

Online surveys are also one of the newer real estate marketing ideas. When realtors have a website set up, they can ask the visitors to complete a survey. The survey can be a tool that gathers a number of different types of information. Clients can give feedback about the types of homes they are looking for, the serves they wish a realtor would provide or just feedback on the services of that specific realtor. Using an online survey can be useful in helping a realtor tailor their services to the buyers? needs.

One of the most effective, semi traditional marketing tools that is still used is a website. An agent with an active website is one of the first agents a new, prospective buyer will see. A website is a way for the agent to give information and extensive property listings. The internet is a great tool for buyers when initially looking to make major purchases, especially houses. It?s easier to comparison shop online first, then contact the agent for more information about the property. More people contact agents with a website than agents without one.

When establishing a website, a real estate agent should also remember to update it on a regular basis. By adding new articles and content consistently will keep the website fresh in the search engines. When writing articles, agents should also be sure to use relevant key words. Excellent key words will help the search engines guide the prospects from results to an agents? website.

A very successful and traditional marketing technique is an open house. Open houses have always brought serious buyers and the curious to a home that is on the market. An open house lets the agent answer direct questions about the property. It also gives the buyers a chance to see where they could live if they decide to purchase that home.

Using social media is one of the trendiest real estate marketing ideas. Different social media platforms, Twitter, LinkedIn, FaceBook, are used by millions of different people every day. Its easy to use and update from a computer at the office or from a phone on the go. it?s a tool that spreads the word quickly and into different areas. Once an agent builds a following, it helps to quickly spread the word about trends and new listings. The fan base can also recommend the realtor to others with the click of a button. Social media is just as effective as word of mouth and can be used as a digital business card.

Realtors have a lot of options when it comes to real estate marketing ideas. For those that are technologically savvy, using websites and social media platforms can be effective tools. More traditional realtors find that open houses and flyers work well for them. To maximize exposure, a realtor can use both, trendy and traditional real estate marketing ideas to bring buyers to them.

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Source: http://www.thefinancialpress.com/2012/02/25/traditional-meets-trendy-real-estate-marketing-ideas/

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